In the era of modern technologies, it’s hard to determine what’s currently the most powerful one that’s available. However, it’s more than obvious that social media is one of the strongest tools in the world when it comes to both business and personal life.
What was first imagined as a way to self promote and share your memories and experiences with your friends and family, has now evolved into something that’s bigger than all of us, and that is a global phenomenon, and a global marketplace. It might seem weird to say that Facebook is a marketplace or Instagram is a marketplace, but in reality, it is like that.
Not only can you use it to connect with people but you can turn it into a business into a powerful stream of income and you can use it to promote any business in the world.
However, there is something that is typical for technologies of any kind and social media especially. After a decade or even two decades of Facebook popularity Instagram has slowly but surely taken over. This means that new generations prefer using Instagram over Facebook and they find Facebook outdated. Does it mean that people stopped using Facebook completely? Of course not. But it has become a matter of a personal preference and a generation gap. Also, both of these social media have been used for different purposes.
Nonetheless, as the time goes by, it is logical that new social media will appear, and it will become more popular, replacing the old ones or simply fighting for the throne. The newest social media that is currently the hottest, is most certainly, TikTok.
It has been controversial ever since it was launched. Although it was launched only 6 years ago, it seems like this is the exact moment (after 6-years) when TikTok hit its peak of popularity. Why did this social media need so much time for people to start using? It’s a question to be answered.
However, it has been shown that people prefer watching videos over photos and this is exactly why my Instagram has also made a new feature that’s called reels and that reminds of TikTok’s layout. What a beautiful coincidence!
Simply put, TikTok is a big trend right now, in 2023. It is a social media giant that is not only a powerful tool for information, but it’s also slowly becoming a business tool as well.
What do we mean by informational tool? On TikTok you can find multiple experts that film themselves and that are creating content that contains useful information about almost anything on the planet. If you’re interested in real estate, you can find real estate experts that are giving advice on real estate topics. If you’re into skincare, there are TikTok influencers dermatologists that reveal their secrets for eternal youth and beautiful skin. If you’re into cryptocurrencies, there are multiple TikTok creators that give advice on this specific topic and so on.
This means that you don’t have to be a teen to enjoy using TikTok. Quite the contrary. Whether you simply need a hobby or you want to turn the most popular social media right now into something that would easily boost your business, this app is the right choice for you.
But if you’ve never used this app before, or any app that has similar features, do you know where to start? What should you focus on and are there any tips and tricks? The answer is yes. We did research so you don’t have to. Here are the best things you can do if you are a TiK ToK newbie:
Look what other people do
In order to create a strategy and start making your own content, you should first see what people usually post. This means that you should watch other people’s videos and find the best influencers in your field, and even copy what works for them. Since TikTok has different trends and sounds you can use, you can simply join multiple trends and make your own version of the same video. Since not all videos can be downloaded from TikTok (some creators have limited this to only likes and saves), there are useful tools such as qload.info that allow you to download videos and save them for later, so you can focus on details and make a collection in your phone gallery.
Use a free video editor
To be able to make appealing, creative and interesting videos for this platform, you need some kind of video editing app. If you’ve never edited videos before, don’t worry, there are certain apps, such as InShot that are very beginner friendly, and with a couple of tutorials and a small amount of time you need to invest playing around, you can start creating high end videos that can easily become viral (which is everyone’s goal).
Upload content consistently
Just like Instagram, TikTok has its own algorithms that work best if you post your videos consistently. This doesn’t mean you have to upload videos on a daily basis, but making a schedule and posting at the same time, a couple of times per week is crucial if you want to get more exposure and show up in people’s feed.
Connect with others and don’t hesitate to reach out to people
Partnering with someone doesn’t necessarily have to be a bad thing. Although you want to build your own TikTok persona and you want to be different from others, research shows that partnering with influencers or people who are relevant for you or your business can help you gain more followers and open many doors for future collaborations with brands, and more traffic, in general.
Try to find your place Under the Sun
Looking at what other people are doing and following trends is one thing, but making original and unique content is something that you should definitely do. It should be your ultimate goal. It’s achievable and it’s possible, you just have to brainstorm on what you wanna present to your audience and you will make it happen. Good luck!