With her string of No.1 albums and singles, Swift becomes the first artist to clinch the Billboard title more than once.

Country-turned-pop singer Taylor Swift has been named Billboard’s Woman of the Year, becoming the first artist to win the honour more than once, says the music industry trade magazine on Oct 10. Swift, 24, who shot to prominence in 2006 as a teenage country sensation and has been able to successfully cross over into pop music, will release her fifth album 1989 on Oct 27.

Swift also won the award in 2011. Past winners include Beyonce, Katy Perry and last year’s honouree, Pink. Last month, the seven-time Grammy winner scored a No.1 hit on the Billboard Hot 100 song chart with Shake It Off her most pop-oriented song to date. 

Swift has built a strong following among teens and young adults with a mix of emotional love songs and empowering breakup songs like We Are Never Ever Getting Back Together and I Knew You Were Trouble.

“As one of the most influential artists of her generation, Taylor Swift has seen incredible success on the Billboard charts,” says Janice Min, co-president of the magazine’s owner, Guggenheim Media, in a statement.

Swift is the best-selling digital music artist of all time, according to the magazine. Each of her studio albums has sold more than 4 million copies in the US to date and her last four albums have topped both the US album chart and US country album chart. She will be honoured in December with the award at Billboard’s annual Women in Music event in New York. – Reuters