Entertainment giant Disney defends effort to halt Deadmau5’s mouse ears trademark.
After recording artiste Deadmau5 unleashed a Twitter broadside against The Walt Disney Co for challenging his effort to trademark his mouse ears logo, the company responded on Friday by saying that the emblem is “nearly identical” to their own stylised Mickey Mouse image.
Deadmau5, aka Joel Zimmerman, has featured the mouse ears as part of his act, whether as a symbol or as a costume. Last week, Deadmau5 bashed the company when Disney attorneys filed an objection to his effort to trademark a mouse ears logo with the US Patent and Trademark Office, a move that would give it protection across a host of different products.
landed home to some interesting news: looks like Disney officially just filed in opposition of my trademark… lawyer up mickey.
— deadmau5 (@deadmau5) September 3, 2014
A spokesman for the company said that “Disney vigorously protects its trademark rights, and we oppose Mr Zimmerman’s attempt to register a logo that is nearly identical to our trademarks for his commercial exploitation. Our opposition is not about the use of the Deadmau5 costume.”
On Thursday, the artiste tweeted a cease and desist letter from his attorneys, claiming that the company was infringing on his copyrights with the use of his work Ghosts ‘n’ Stuff in a music video Ghosts ‘n’ Stuff – Re Micks. The letter also claims that Disney is infringing on his deadmau5 trademark by featuring it next to the video, “implying a non-existent endorsement,” wrote his attorney, Dina LaPolt.
But the Disney spokesman said that the “music was appropriately licensed, and there is no merit to his statement.” In the cease-and-desist letter, LaPolt wrote that they were unaware of any license. — Reuters
— deadmau5 (@deadmau5) September 4, 2014