A supermarket chain teams up with a local hip-hop star to come up with fashionable items.

The hypermarket has announced its collaboration with hip-hop artiste Joe Flizzow to offer an exclusive collection of T-shirts and caps. Named Havoc (after his latest album), it is said to be something accessible and affordable for fans of all ages.

Through a press statement, Joe explained: “We’re so thrilled with the huge following in the Malaysian hip-hop scene, with Havoc as a true testament of music that cuts through all walks of life regardless of race and age.”

“Tesco Malaysia is delighted to continue our support of local creative talents through partnerships that bridge music and fashion.

“We’re excited to offer Havoc by Joe Flizzow in our stores and provide his fans with the opportunity to access his merchandise conveniently,” commented Janice Chan, the apparel trading director of Tesco Malaysia.

The collection — which comes in two T-shirt designs for adults and kids, plus the caps — is currently available at 30 different Tesco stores across Malaysia. Prices start from RM19.

Customers who purchase the merchandise online are entitled to participate in a contest to win a mystery prize from Joe. Apart from that, fans can log on to the special microsite and vote for the store that they want Joe to make a special appearance at. 

For more information visit tesco.com.my/havoc.