Hok Ki Love Dictionary uses dialect to engage listeners.
Hok Ki Love Dictionary is a brand new segment on 988’s Stand By You with Cheryl Lee and Yin Yin that engages listeners with various topics in the Hokkien dialect.
“Hok Ki Love Dictionary is a segment that promotes the proper use of this widely used dialect while showcases its uniqueness,” says 988 senior programme director Lim Tock Peng.
“Hok Ki Love Dictionary is very different from other similar shows as it is conducted in a casual manner, which appeals to our listeners and each topic would enable listeners to pick up the correct pronunciation and vocabulary,” she adds.
Yin Yin, who speaks fluent Hokkien, is thrilled when the segment was first proposed to her and Lee.
“Hokkien is such a beautiful language. I am excited that I can share it with our listeners,” says Yin Yin.
“This is a great opportunity for me to brush up my Hokkien while learning from Yin Yin, who will be my private tutor in the studio,” says Lee.
Tune in to 988’s Stand By You on Tuesdays and Thursdays (10am to noon) to catch Hok Ki Love Dictionary, a segment that makes learning Hokkien fun and easy.
Capital FM heads to Penang
Capital FM, Malaysia’s only English radio station for women, makes its debut in Penang today. Capital FM sets to provide a greater marketing avenue for the business community with its presence in Penang. It will be a platform for advertisers to reach out to the station’s target listeners.
Before this, the station’s FM frequency was only available in the Klang Valley.
“This is a platform for advertisers and business partners to be connected to potential target groups and also to tap into a different market,” says Star Radio Group chief operating officer Kudsia Kahar.
“We are pleased with the response that we have received for Capital FM. We believe that it is time to bring the brand to a different level, reaching out to greater audience,” she adds.
In response to listener feedback that voices of everyday women should be represented on air, the station introduced three brand new announcers, who are edgy, relatable and dynamic. Pamela Chong, Janice Yap and Isabel Taye are newcomers to radio, yet personify the station.
Even though the station is relatively new in the market, it has gained strong support from listeners.
Capital FM is the second English radio station that was acquired by the group in 2012. The strategy was to set up a radio station that caters to English-speaking, urban female listeners aged between 25 to 40 years old.