Malaysians are a helpful lot. In a recent survey by TripAdvisor, the majority of travellers here said they would want to contribute online reviews and 60% are compelled to write reviews to help improve the flight experience for others.

And that’s probably because Malaysians know the benefit of their act – 88% of travellers in Malaysia agree that online reviews would help them make better decisions.

The survey comes in light of the launch of a new airline reviews platform by TripAdvisor. The travel site also redesigned its Flights search service and launched a beta version of its “flyscore” that rates the quality of each air travel itinerary for consumers.

The platform helps travellers make informed decisions based not only on the price of the flight, but the total experience with the airline as reviewed by past flyers.

TripAdvisor senior vice president and manager (global flights business) Bryan Saltzburg said the in-flight experience has changed dramatically over the years.

“We’re uniquely solving that problem by surfacing candid traveller reviews and photos, detailed amenities information and tools to find the lowest fares all on one site, empowering flyers to pick the best itinerary for their trip,” he said.

With the launch of the new airline reviews platform – which will include all major airlines globally – TripAdvisor expands its massive base of 350 million traveller reviews and opinions.