Two local airlines are inspiring Malaysians to return home for a family reunion this Chinese New Year with heartwarming videos. Both AirAsia and Malaysia Airlines came up with short productions that highlight the importance of familial ties and traditional values this Year Of The Dog.
AirAsia imbued a quirky flair in its narrative by taking on the perspective of a dog. In the video, the family pet Ah Boy patiently awaits the return of his “father” for a Lunar New Year reunion.
AirAsia Malaysia commercial head Spencer Lee said stories of family reunion resonate well with the airline.
“Reunion is an important and big part of Chinese New Year, hence we highlighted the importance of homecoming – just as the line in the video suggested, ‘The ties that bind us lead us home’. So this Chinese New Year, we hope the viewers will come home and celebrate with your loved ones.
“Besides providing travel convenience, we’re glad to play a role in connecting people with their families across geographies – even more so during festivities like Chinese New Year.”
Meanwhile, Malaysia Airlines’ two-minute video shows a family preparing for the festivities where a grandmother explains cultural traditions to her grandchild.
Malaysia Airlines group chief executive officer Izham Ismail said Chinese New Year is a time to celebrate the diversity of Malaysians and the values shared as a nation.
“As Malaysians, we celebrate the diversity of our people and this is reflected in our values as a nation. These shared values of love, respect, warmth and compassion are what makes us unique and brings fond memories of Malaysia and the people.
“This is the nation’s greatest asset which we aim to highlight in this year’s Chinese New Year video,” he said.
The Malaysia Airlines video can be shared from www.malaysiaairlines.com and from the airline’s social media platforms on YouTube, Facebook, Weibo and Wechat. AirAsia’s video is on its official YouTube channel.