Fed-up of travel guidebooks that are mostly based on one person’s opinions? Prefer instead the recommendations of fellow travellers?
Well there’s now an option for you called Postcard & Tag. They are a unique online social travel directory that was launched in late April recently in Jakarta, Indonesia.
Through digital postcards that are geo-mapped and categorised into a variety of travel experiences, Postcard & Tag users can share inspiring imagery of their discoveries with other travellers, and explore unique destinations that can be collated into a personal guide for future trips.
“Guide books can become outdated and often miss the unique discoveries which you only hear about from other travellers,” said Postcard & Tag creative director and co-founder Punyo Sakharet.
“A picture tells a thousand words and travellers naturally prefer imagery which makes a far larger connection than wordy travel reviews. We’ve reinvigorated and personalised the traditional postcard and brought it into the 21st century,” he added.
“Our aim is to establish a vibrant and visual travel community completely dedicated to uncovering the most up to date and unique finds, whether it is a trendy new hotel, an up and coming restaurant, or a largely unexplored cultural experience,” he continued.
The site is free of charge to members and integrates with all the popular social media platforms. Five categories – Sleep, Eat & Drink, See & Do, Shop and Play – allow users to search destinations based on their personal travel preferences.
Users can create their own travel directory to either plan a future trip, or share a collection of travel memories with family and friends.
“We’ve selected Indonesia for the global launch because – other than Bali – it’s a country largely unexplored by many international visitors,” said Postcard & Tag chief operating officer and co-founder Ruth Naderer.
Accoding to Naderer, Indonesians are increasingly discovering the unique beauty and enormous diversity of cultural experiences that their country has to offer.
“We are appointing destination ‘Locals’ who will also share their knowledgeable insider tips for their town or city,We have international celebrity chefs, television presenters, renowned professional travel photographers and even professional surfers, who have already committed to representing their areas of expertise with the Postcard & Tag community,” Naderer added.
In the coming year Postcard & Tag will roll out launch events throughout South-East Asia, although the site is already available for members globally. Postcard & Tag is welcoming new members.