A global campaign to showcase experiences close to St Giles Hotels through virtual reality (VR) has been launched.

Guests and personalities will bring viewers on a journey across the sights and sounds of the cities that they live, breathe, and travel in, including the United States, Malaysia, Australia and the Philippines.

The campaign marks a departure from the industry norm of utilising VR to showcase the inside of their hotels. Instead, St Giles is choosing to connect travellers with enriching travel experiences steps away from their global properties.

St Giles head (US, UK, Europe) Abigail Tan said the campaign aims to “inspire guests to explore and immerse themselves in authentic local experiences”.

The videos give viewers a 360-degree look into how guests and influencers explored the iconic sites around each hotel and invites them to vote for the best St Giles 360 guest content, on the St Giles 360 microsite, www.stgiles360.com. There are special offers for those who book into the hotels too.

Through the VR videos, viewers see iconic sites including The London Eye and Windsor Castle in Britain, the Kek Lok Si Temple and Penang Hill in Penang, The Petronas Towers in Kuala Lumpur, and experience taking a yellow taxi cab in New York City, visiting the Top of The Rock and surfing in Sydney. – Chester Chin