Gulf metropolis Dubai, on its never-ending quest to break records, announced the opening of the “world’s new tallest hotel” recently, pipping another towering landmark in the city for the title.

The gleaming gold 75-storey Gevora Hotel stands 356m tall.

The new record-holder is within view of its predecessor, Dubai’s JW Mariott Marquis – just one metre shorter.

Dubai is also home to the world’s tallest building, the Burj Khalifa, which pierces the city skyline at 828m high.

The city-state, one of seven sheikhdoms that make up the energy-rich United Arab Emirates, aims to attract 20 million visitors annually by 2020 when it hosts the global trade fair Expo 2020.

The desert emirate boasts opulent shopping malls, numerous luxury resorts and even an indoor ski resort.

Major transit hub

A major transit hub situated on transcontinental air routes, Dubai airport was the world’s busiest for international passengers in 2017 for the fourth year running, with 88.2 million travellers.

Meanwhile, also in Dubai, luxury hotel Atlantis, The Palm has opened what it’s calling the world’s first “social media suite”, featuring a special “thumbs up” chair, butler “poke” system and keyless, Facebook log-in access.

To mark the milestone of reaching its one millionth fan on Facebook, the hotel is giving away a free stay in the social media suite, every day until the end of the year to the hotel’s legions of Facebook fans.

Designed to be an interactive, social media-savvy suite, the experience starts at the door: In lieu of a card, guests gain access to the room by keying in their Facebook username and password.

Personal butler service

Guests are assigned their own butler, who can be summoned by hitting the poke button on Facebook Messenger.

Similarly, an intercom-like system is gussied up as an IRL (in real life) poke system that allows guests to order room service.

Sharing the unique experience is also easy in the dedicated Atlantis Fan Suite. A Live Chair is set in the Live Lounge, providing the perfect frame for a Facebook Live session.

Guests will be given their own Fan Channel through the hotel’s Facebook page where they can post updates throughout their stay.

To enter the Atlantis contest, entrants must have “liked” the hotel’s Facebook page, and pick three preferred dates of stay. Stays are valid for up to two adults, and two children aged 11 or younger.

Contest details can be found – AFP Relaxnews