As a millennial traveller, Dina Nadzir, a recording artist, radio announcer and celebrity host, likes the flexibility of choosing her own flights and deciding what to do on a holiday. Dina, 34, says that this kind of flexibility is important for people who love to travel, and especially great for solo female travellers like her.
Free Independent Travellers or FITs like Dina are an ever-growing market around the globe and with this in mind, Malaysia Airlines has launched MHholidays, an integrated online travel platform that allows all travellers to easily customise their holidays.
Travellers can choose from over 5,000 hotels, ranging from budget hostels to luxury resorts, and more than 50 destinations worldwide on MHholidays.
“You can also unlock exclusive and affordable deals from Malaysia Airlines and save up to 80% off on hotels,” Malaysia Airlines group chief operations officer Ahmad Luqman Mohd Azmi said.
To provide this integrated online platform, the airline has partnered with TUI Group, the largest travel and tourism company in Europe. TUI entered the local market just recently, and is operating as TUI International Holiday (Malaysia). TUI Group executive board member Frank Rosenberger said that the company is delighted to team up with Malaysia Airlines to launch MHholidays.
“Not only will Malaysian travellers benefit from a vast array of new holiday choices through our Global Distribution Network (computerised network system), but Malaysia Airlines will also reach new market segments and generate additional revenue,” Rosenberger said.
Luqman added that MHholidays will expand to provide ground transfer facilities, tours and other travel-related services in the future.
Those who book packages on MHholidays will also earn Enrich miles on every flight portion to contribute to their future holidays.
“I’m positive the launch of MHholidays will help to further boost tourist arrivals to Malaysia in 2020, putting us well on our way to achieving our targeted arrivals of 30 million international tourists,” said Deputy Tourism, Arts and Culture Minister Muhammad Bakhtiar Wan Chik, who officiated the launch.
As part of the launch gambit, a mural painted by 22-year-old Malaysian artist Wilson Ng was unveiled.
Ng, who is from Kota Kinabalu, said that the mural design signifies the sense of exploration and adventure for travellers when they go on holiday and the wonderful memories that they capture during the journey.