AirAsia has joined the fight to end AIDS with the creation of a new red-hot dish. The airline and Santan have teamed up with (RED) to create the INSPI(RED) Burger, a special in-flight meal.
The burger features a chicken patty infused with fish sauce, kaffir lime leaves and lemongrass, topped with zesty green chilli mayonnaise, shredded purple cabbage and tomato on a red beetroot bun.
The dish is created by New York-based (RED) chef ambassador Hong Thaimee, who drew inspiration from her Northern Thai roots to deliver an East-meets-West culinary experience.
“It’s not only a delicious option for passengers, it brings real awareness to the AIDS fight and helps raise critical funds to finance HIV/AIDS programmes in Asean,” said (RED) chief operating officer Jennifer Lotito.
AirAsia Group brand head Rudy Khaw said the partnership is an “ideal marriage of two Asean personalities in support of the region”.
Guests are encouraged to pre-book the meal on airasia.com.
For every INSPI(RED) Burger sold, 10% of the proceeds will go to the global fund to support HIV/AIDS testing, counselling, treatment and prevention programmes in the region.
AirAsia has also created a special line of co-branded (AirAsia)RED inflight merchandise such as a remix of the iconic AirAsia cap and an aircraft model. For each item sold, US$2 (RM8.27) will be donated to the global fund.
(RED) is a licensed brand that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in Africa.
In separate developments, AirAsia recently announced an expanded cooperative marketing agreement with Tourism Western Australia.
The agreement will see joint marketing campaigns developed to promote affordable flights to Western Australia.