Travellers arriving at the Kuala Lumpur International Airport will now receive a dazzling welcome. A row of four giant digital screens beaming the latest international advertisements combined with “Welcome to Malaysia” messages in various languages, accompanied by video footage of Malaysian scenery, have been installed there.

The digital screens can be found at the international arrival halls and are supplied by VGI Meru, the advertising provider for the KLIA, KLIA2, and Senai International Airport in Malaysia.

It is indeed a “huge” welcome as the digital installation is about half the size of a football field, and believed to be one of the largest inside an airport in Asia.

The installation took two weeks to complete and was recently unveiled by Malaysia Airports Holdings Berhad (MAHB) senior general manager (Commercial Services) Mohammad Nazli Abdul Aziz and VGI Meru chief operating officer Jonathan Goldsmid.

“We are optimistic that this first installation is a step in the right direction in our plans to enhance the overall passenger experience at KLIA,” Nazli said. He added that Malaysia, one of the fastest growing airports in the region, is at the epicentre of aviation growth with nearly 60 million passengers yearly.

“These screens are dynamic tools that can present value-added video content in different languages, making them a great platform to reach international travellers arriving at KLIA and showcase what our country has to offer,” said Nazli.

Goldsmid shared that the response from advertisers has been positive.