Travellers planing to fly Malaysia Airlines can now book flights on Facebook. The national carrier has launched MHchat, a feature which enables passengers to make travel arrangements and pay through Facebook Messenger.

The chatbox, a partnership with travel technology company Amadeus, is the first of its kind for travellers in the country. MHchat employs artificial intelligence and is designed to mimic human conversation.

Malaysia Airlines group chief executive officer Izham Ismail said the airline’s digital transformation strategy lies at the heart of the project.

“We look forward to further exploring how we can deliver more personalised and integrated services for our customers,” he said.

Amadeus executive vice president (Airlines, Asia Pacific) Cyril Tetaz said speed is important when it comes to digital innovations.

“Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience,” he said.

On Facebook Messenger, Malaysia Airlines’ customers can use MHchat if they want to look up flights, or ask a question related to a booking. The 24-hour platform will then search, locate and push related offers or information.

Travellers can even complete a transaction, make a secure payment and receive the travel itinerary all within the same app.

To explore MHchat, www.m.me/mhchats.