The KL International Airport (KLIA) is celebrating rich Malaysian culture and heritage with Himpun, a month-long campaign at the airport.

The event – a joint collaboration between Malaysia Airports and Malaysia Design Development Centre (DDEC) – will showcase the best of local fashion, craft, delicacies and beauty products to a global audience.

The campaign, taking place until Sept 30, was launched in celebration of the National Day and upcoming Malaysia Day. Its objective is to provide local and international travellers at KLIA a cultural perspective of what a beautiful country like Malaysia has to offer.

In addition to shopping for artisanal products, travellers will be treated to live cultural performances, fashion talks and product demonstrations daily.

Malaysia Airports senior general manager (commercial services) Nazli Aziz said the campaign would add immense value to travellers’ shopping experience at KLIA.

“With millions of travellers passing through KLIA each month, campaigns like Himpun will enhance the total airport experience and offer a sense of place for travellers,” he said. Nazli added that every interaction for travellers at airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique.

Meanwhile, DDEC chief executive officer Abdul Rahman Mohd Saad said Himpun is a great platform to market local products.

“Himpun will provide an opportunity for Malaysian lifestyle SMEs to promote their products in KLIA, thereby enabling their brands to have a wider exposure on both domestic and international levels,” he said.

Some popular local brands that will be showcased at the event include Asian Potions, Eartheir, Frankitas, Fernthenewbatik and MySmink.