AirAsia has taken flight to the holy city of Amritsar, India. The low-cost carrier recently launched its inaugural service to the city, adding an exciting new destination to the airline’s long-haul network.

The route, operated by AirAsia X, flies four times weekly.

AirAsia X chairman Tan Sri Rafidah Aziz said the route will open up more travel opportunities to the historical city.

“With more than 150,000 visitor seats on offer annually, there has never been a better time to visit this leading travel destination and commercial, cultural hub in the heart of Punjab,” she said.

AirAsia X chief executive officer Benyamin Ismail said there is a need for more connections to India from the Asia Pacific region.

“Following a recent network review, Amritsar and other cities in India were identified as being underserved from the Asia Pacific region, particularly when it comes to providing affordable long-haul travel. We are confident the new services will prove popular for both tourists and domestic visitors alike,” he said.

Located in the north-western part of India, Amritsar is home to holy shrines like Harmandir Sahib (Golden Temple), plus historical and cultural sites such as Jallianwala Bagh, Wagah Border, the War and Partition Museum and Gobindgarh Fort.

Since 2008, AirAsia has carried more than 19 million passengers across 21 cities in India, including more than 300,000 guests on its long-haul network to New Delhi and Jaipur.

The new evening flights D7188 and D7189 depart from Kuala Lumpur and land in Amritsar, bringing the number of AirAsia Group services between Malaysia and India to 85 weekly.

Guests from 15 cities including Bali, Melbourne, Sydney, Singapore and Bangkok will be able to connect (via Kuala Lumpur) to Amritsar alongside existing routes to New Delhi and Jaipur using AirAsia’s Fly-Thru service.