Datin Vivy Yusof, co-founder of FashionValet and founder of Duck Group and Duck Cosmetics, is a well-known personality in the local fashion industry.

The stylish and social media savvy entrepreneur has been tapping the power of social media to promote her brand of cosmetics and fashion.

She posts tastefully curated looks on her social media, winning over followers and potential customers.

Under the Duck Group, Vivy created her own brand of premium headscarves after she couldn’t find scarves that she liked in the market.

Following the success of both FashionValet and Duck scarves, this year she ventured into beauty, an arm that seamlessly complements her fashion and accessories business.

Vivy created Duck Cosmetics and it became the first premium Malaysian makeup brand to set up house at Pavilion Kuala Lumpur. Duck Cosmetics offers the latest and coolest tones in colour cosmetics and Vivy creates products that are essential in a woman’s everyday life.

She has declared that her ingredients are sourced from Britain while her products are made in China, and they are halal, paraben-free and free from animal testing.

When Vivy launched Duck Cosmetics in September she said that it was a dream come true for her and just like her scarves, the cosmetics is so much more than just products – it is a lifestyle.

She added, “No matter what our personalities, makeup can change anything. Whether to highlight, improve or transform, the magic of cosmetics is endless!”

At a time when the beauty industry is pumped up with an influx of cosmetics from South Korea especially, Vivy is unwavering in her business strategy and has forged ahead with her own branding and products.

With a law degree from the London School of Economics, Vivy is also a veteran blogger at proudduck.com, model, fashion icon, TV personality and mother to four-year-old son, Daniel Azim and two-year-old daughter, Mariam Iman.

Her success in running a retail empire and at a relatively young age landed her on the impressive Forbes 30 Under 30 Asia list this year.

Forbes calls her Malaysia’s youngest e-commerce mogul and describes her as the perfect poster child of the modern Malaysian woman, using her personal branding to build an empire.

Along with Forbes, she has also been featured in international media including The New Yorker, CNN and BBC.

With 1.3 million followers on Instagram, Vivy has leveraged on this immense reach to give visibility to her premium Duck Cosmetics by wearing her makeup products and of course, modelling her newest Duck scarves.

With her diligence, determination and flair in running her retail empire Vivy is definitely one to watch for her next brilliant move.