To celebrate this holiday season differently French skincare brand Biotherm is giving back to the community, in line with the brand’s global sustainable programme, Biotherm Water Lovers.

Biotherm Water Lovers programme is the brand’s global commitment to help protect life in water, from reducing water impact in product development to public-facing awareness drives and charity campaigns.

Since 2012, Biotherm Water Lovers has raised more than RM1.76mil, through proceeds from limited editions of the brand’s most popular skincare products.

As sustainable water management is always at the heart of the brand’s long-term environmental strategy, Biotherm Malaysia has collaborated with Saora Industries, a social enterprise to help rural communities develop sustainable, ecological and easy-to-maintain systems ensuring clean safe drinking water.

“Art jamming is absolutely the perfect activity to celebrate this season incorporating charity cause with the mission to support rural communities to get access to safe and affordable drinking water,” said Sukie Ng, Biotherm brand manager.

Members of the media and invited guests contributed at the art jamming event by painting up a storm of colourful artworks for charity.

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With a minimum donation of RM50 customers can own a piece of the artwork and do their bit for charity.

The art jamming theme was inspired by the collaboration between Hvass & Hannibal and Biotherm to transform the season into a psychedelic kaleidoscope of stars.

Everyone created their very own unique art piece by fusing the representation of their brand identity through colours and creativity marrying the Biotherm stars in the drawing to support this good cause.

It resulted in 20 art pieces that are displayed at selected Biotherm counters in the Klang Valley throughout the month of December.

With a minimum donation of RM50 customers can own a piece of the artwork and all proceeds will go to Saora Industries to provide solar powered water penetration system to deliver clean safe drinking water to rural communities.