How does a brand celebrate its renewed global website? By launching a global digital campaign. Participate and you can win personalised prizes!

Amorepacific, a leading South Korea beauty company, is reaching out to its customers through a digital campaign where they can participate and win prizes.

Named by Forbes as one of world’s most innovative companies for a second consecutive year, Amorepacific’s new website incorporates the latest digital trends.

Brands under Amorepacific include Sulwhasoo, Laneige, Mamonde, innisfree and Etude House.

The new website showcases the company’s corporate identity, philosophy, history, CSR efforts, investor relations and brand information – in a more digital friendly way.

The website delivers a wealth of content on Amorepacific’s milestones and innovations in a visually engaging and compelling way to connect with global customers. In addition, the website designed with responsive UI is optimised for various digital devices such as PC, handsets and tablets, making it easier to navigate information.

The global digital campaign titled “A More Beautiful World with Amorepacific” runs until Dec 12, and is designed to inspire people to find their own beauty and help the world to be a more beautiful place.

Visitors can take part in the campaign via Amorepacific’s event page at or Amorepacific’s official corporate website at and clicking on ‘A More Beautiful World with Amorepacific Event’ in the News section.

After accessing the website with their own social media accounts, visitors can submit ideas on ‘What makes the world more beautiful’ and share it on social media with the hashtag #Amorepacific. When completed, the participant’s social media profile picture will be uploaded on the website, symbolising the participation in the campaign.

All participants will be automatically entered into a draw to win a beauty kit comprising of a Laneige BB Cushion and Etude House lipstick engraved with their own message. Only 200 lucky participants around the world will win this personalised kit.