Joining an elite league of Biotherm’s model-athletes is former professional basketball player Elsa Hosk. The Victoria’s Secret Angel has recently been named as the French luxury skincare brand’s new ambassador.
The 27-year-old Hosk was chosen for embodying Biotherm’s Live More philosophy, which is about leading a fulfilling life.
“Biotherm is really in line with my philosophy of life, about living life to the fullest. Being a Biotherm ambassador is an amazing honour,” declares the Swedish top model.
Biotherm, which discovered the healing benefits of Life Plankton and utilises aquatic ingredients in their products, carries a wide range of products, each formulated to suit different skin types and lifestyles.
This includes meeting the skincare demands of Hosk, who has natural Nordic complexion and a hectic model’s lifestyle.
“I have Swedish fair skin, am regularly out in the sun, and wear lots of make-up for work,” she says. “That’s why I look for skincare solutions that do something for my skin and really make a difference. Biotherm is all about that.” Hosk represents a new generation of women for whom fitness and health are synonymous with beauty.
“I was an athlete before being a model and today, I do lots of different sports, like boxing and pilates. Biotherm understands my lifestyle, the lifestyle of an active woman,” she says.
General manager of Biotherm David Fridlevski adds, “As a model with a love of sports and an athletic background, Elsa has a very dynamic kind of beauty. She’s a great match for Biotherm’s fit and healthy beauty approach.”
Hosk makes her Biotherm debut in July on the brand’s Instagram account (@biotherm).
The New York-based model joins Biotherm’s Live More squad along with supermodel Christy Turlington Burns and fellow Angel Candice Swanepoel. She will represent Biotherm’s leading skincare franchises, including its best-selling moisturiser Aquasource.