In the previous seasons of Alia Bastamam, the collections dove straight into night, where blinding glamour ruled with rich fabrics, sequins, fine lace and embellishments.
Showstopping pieces of corseted hourglass silhouettes exhibited a part that the designer herself had shied away from in the formative years.
As the brand celebrates its fifth anniversary, Alia puts that luxury away in the Spring/Summer 2016 collection.
She instead pares it down going back to the lightness that inspired her to start the eponymous label when she debuted in 2011.
“Fresh and hopeful,” Alia says, “are what I want this collection to be. I want to bring back that ease and comfort for my clients because that’s why I came into this industry in the first place – to design and create pieces that I would want to wear myself.”
Pleated fabric becomes the focal point for the latest Alia Bastamam offering – an edged play to the pastel shades of butter and lilac. Loose silhouettes and string details give a free and undone ease for a slight bohemian tone.
Long dresses in airy silhouettes exude a romantic vibe that is as seductive as it is chic.
Call it a refresher; some kind of rejuvenation that harks back to the original aesthetic of the Alia Bastamam label, a sentiment that is echoed in the brand’s sub-label, Alia B.
In tune with the main line, the ready-to-wear label Alia B., uses a lighter palette which lays a calm over the spring mood where ‘light and bright’ are key.
Shirt dresses, off-shoulder tops and peekaboo shorts under long skirts are flirty and fun, a trait seen throughout.
That sexiness never leaves the brand’s DNA, but Alia embraces modest design this time around.
“Over the years, we’ve garnered a wider customer base and it’s our responsibility to offer something for everyone. So for SS16, I’m including designs for the modest woman. I love them and I love how they make modest fashion fresh and chic – I want to be a part of that for them because they’ve been so supportive of our brand.”
In essence, Alia B. and Alia Bastamam collections are appealing to an all-inclusive panorama of women.