If you love flowers, then you would have been ecstatic at the Kate Spade New York Spring/Summer 2016 launch. Held at the Highline studios in New York City last September, it was like a floral fantasy come to life.
And considering they used 30,000 blooms, it was hard not to feel that spring was really in the air though with the fall weather at that time, it kind of matched the weather. Guests were able to pick out beautiful flowers to make into a personalised bouquet at the custom flower bar and the floral theme provided the perfect backdrop to complement the collection.
In fact, the brand partnered with FTD, a well-known floral company which has been creating and delivering artist-designed floral gifts for over a hundred years. The company hand picked the flowers to match the collection’s colour palette. Talk about attention to details!
In an interview backstage before the show with president and chief creative officer Deborah Lloyd, she said they have strong winters in NYC so they’re happy when it’s spring. This means running to the florist to buy flowers, so you can see this theme running through the collection from the prints, bags and even the bees hovering around the flowers.
“I’ve always loved roses. English garden roses actually smell like roses. I love designing spring, by far it’s my favourite season. I love spring because you feel like you’ve gone through such a harsh winter and it’s such a refreshing moment, it’s optimistic, it’s everything this brand is about.”
The collection is inspired by the “intersection of daydreams and day trips.” Which in Lloyd’s words means, “Spring is the season when a shortcut through the flower district on 28th street or a pause in front of a local bodega – bees buzzing and bursts of roses and daisies as far as one can see – makes you feel like you’ve left the city completely and taken the train to the end of the line. And so for the collection, Kate Spade New York mixed and matched florals, ribbon stripes and light-as-clouds lace. The colours are inspired by a fun fair – carousel pink, alice blue, sunshine yellow, boardwalk beige – pop against classic New York City black and white.”
When asked what she personally liked in the collection, she picked a few favourites: “There’s floral ones, there’s a bucket bag, there a little wicked bee, there’s a teapot so there’s definitely some Kate Spade whimsy in there.
“There’s a beautiful yellow daisy print dress that has my name all over it. I love the stripes in the collection; the stripes are like the ribbons if you go to the florist store in New York, you have ribbons that you choose to put on your bouquet. This skirt was inspired by it.”
Kate Spade New York is known to be very feminine and colourful, so you can expect pretty dresses, swirly skirts and the sudden shot of sparkle. There’s plenty of spring fancies and summer sunshine on display in the sugary confections of pastels with a dash of a monochromatic pallette.
Stripes and prints, applique, lace and ruffles are seen, along with bows and some shimmer in a fully sequinned dress. And it wouldn’t be Kate Spade without that touch of whimsy and that comes in the form of the super cute bags.
The arm candies range from wicker bees, carousels, box clutches. hand held totes and sling bags. There’s even a wicker dog bag and a teapot of course, because what’s summer without a spot of tea and walking the dog (or in this case, carrying the dog)?
For those sudden spring showers, there are plenty of lightweight trenches, capes and coats. And as mentioned earlier, to go with the whole theme of spring and flowers, the blooms were scattered on the dresses, coats and accessories.
This is really a delightful and pretty collection and Lloyd aptly describes it as colourful, floral, positive, whimsical and feminine.
“Why positive? Because it’s uplifiting; when you look at Kate Spade, it makes you smile and I think the clothes make you feel good about yourself, it’s a celebration. I feel like there’s so much craziness going on in the world that clothes should make you feel good about yourself, it should be a positive moment in your day.”
And the Kate Spade girl?
“We say she’s quick, she’s curious, she’s playful, she’s strong. If you were to look at our advertising campaign we love to say it’s about interesting women leading interesting lives. So it’s about these women, anything from a 23-year-old supermodel like Karlie Kloss – she’s not just a supermodel, she’s an entrepreneur, she’s super intelligent – to Iris Apfel, who’s in our spring campaign this time. She’s 93 but super curious, super stylish … and there are all these interesting women in between. We like celebrating interesting women and interesting lives.”
The Spring/Summer 2016 collection is currently in-store at Kate Spade New York in Pavilion Kuala Lumpur, The Gardens Mid Valley City and Suria KLCC.