Supermodel Heidi Klum is putting her perfect beach body to good use with the news that she is set to launch a new swimwear line.
Created as part of her Heidi Klum Intimates brand launched by New Zealand-based retail company Bendon last year, the range is set to hit the stores this year.
Klum announced the news on her social media pages, accompanied by a photo of herself and her team chilling in a pool while she rocks a sporty, striped two-piece bathing suit. She captioned the image “Big things to come… Heidi Klum Swim launching this summer.”
According to Women’s Wear Daily, the collection, which will launch in the Southern hemisphere in July and the Northern hemisphere in October, will comprise both swimwear and cover-ups. The campaign features images shot by fashion photographer Rankin.
“Most of my career has been spent rolling around on beaches around the world, and I still love it, so we’ve been working on this for a while,” Klum told the publication.
She added that practicality was a top priority when designing the range and opted for simple pieces, saying, “I’m not a huge fan of strange tan lines. There are so many complicated swim shapes out there but I don’t want 10 straps on my back.”
She continued, “The line also has to perform really well. I go to water parks a lot with my kids and you want things that look good but that also hold up when they are wet.”
German fashion icon Klum first partnered with Bendon to launch Heidi Klum Intimates in January 2015, following the news that supermodel Elle Macpherson was to end her longstanding professional partnership with the brand. Her collection was designed to offer “femininity, elegance and sophistication” with the modern woman in mind. – AFP Relaxnews