Buying a lipstick sounds easy enough, but finding that shade that meets your imagination isn’t.

You can be staring at over 40 shades of lip colour from your favourite brand and only find one or two that sits well on your skin tone and makes you think “this is the one.”

Are lipsticks really necessary? Well, you can choose to go all natural with bare pale lips but a well chosen lip colour does wonders to your mood. It also adds a pop of colour to brighten up your outfit or helps balance heavier eye make-up, giving you that nice polished look.

Or as Gwyneth Paltrow once said, “Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.”

Brands that do well not only entice customers with a wide offering of colours, they ensure that the shade will look great on real skin tone and apply smoothly. Then they throw in a bonus of making that shade feel totally comfortable on your lips for hours, along with skincare benefits, and more importantly doesn’t make you break out!

Now, who doesn’t want her favourite lip colour to look appealing, moisturise her lips, and have some anti-ageing benefits? These six best-selling lip colours have definitely met many women’s imagination and approval.

Rouge G de Guerlain Exceptional Complete Lip Colour Rouge G62 (RM189)

Its secret: Ruby powder offers impressive radiance and intense colour, wild mango butter gives you lasting hydration with the comforting pleasure of a creamy lip balm, and hyaluronic acid smoothen lips.

Bobbi Brown Lip Color in Brown (RM93)

Its secret: An expert in nudes and browns, the brand’s popular pinky-brown shade doesn’t smell, isn’t dry or greasy, and looks like lips, only better. This shade was created when a chemist followed Bobbi’s exact specifications for a very natural tint.

Rouge Dior Couture Colour Voluptuous Care Lipstick 999 (RM108)

Its secret: A tribute to the brand’s first lipstick, this mythical carmine shade is the colour of life, lighting up complexion. Rock samphire extract stimulated cellular renewal, smoothing lips and hyaluronic acid offers re-plumping effects.

Shiseido Perfect Rouge RD514 Dragon (RM100.70)

Its secret: A vibrant rich colour with just one coat. The Red Illuminating Pearl colour technology adds vividness for colour definition. Hyaluronic acid helps moisturise and Super Hydro-Wrap Vitalizing DE locks it in.

L’Oreal Paris Color Riche Fairy Touch CR402 (RM38.05)

Its secret: Utilises three ultra-moisturising oils: Wild Rose, vitamin E and Aloe Vera this lippy offers intense hydration. Its new technology provides a richness in colour that is also creamier and easier to apply.

MAC Ruby Woo Lipstick (RM74)

Its secret: Inspired by the original Russian Red shade, this timeless red shade uses a texture called Retro Matte. This very matte vivid blue red shade promises a pop of colour with impressive staying power.