For her newest collection, renowned British designer Anya Hindmarch was inspired by school-day nostalgia.
“Spring/Summer was inspired by the idea of using stickers that were my schoolgirl version of ‘personalisation’, but making them beautifully handcrafted in leather,” explained Hindmarch in a press release.
“My idea was that you can ‘sticker up’ your handbag, phone or notebook, and make it into your own personal artwork or buy bags that already have sticker designs worked into the leather. I love the combination of a grown-up snakeskin handbag smothered in leather stickers.”
Themed Fixation, the collection blends playfulness, humour and creativity with modern luxury in a neon spectrum of graphic prints and bungee-cord details. Stickers take centre stage this season, showcasing Hindmarch’s passion for personalisation in a contemporary context.
The collection radiates a bold colour scheme of bright neons, emeralds and cobalts juxtaposed with chalk whites, blush pinks and pale blues. Classic styles such as the Ebury and Bathurst are reconstructed in leather and python with perforated, printed and embossed patterns for the added surprising detailing that has become synonymous with the brand.
The sticker concept is epitomised with the “All Over Stickers” runway print assigned to the most loved styles, including the Featherweight Ebury, Maxi Zip and Georgina clutch. Each bag is crafted with the innovative alta fraquenza technique of embossing and debossing to achieve an exquisite textured finish.
This season also sees the launch of the All Over Stickers Journals (A4 and A5) as well as the Pencil Case clutch – a touch of school-time wit.
It also sees the return of high-summer baskets and clutches, with high contrast neon bungee-cord. The baskets are embroidered with sticker designs such as smiley faces, fried eggs and eyes. They are playful and fun, guaranteed to put a smile on people’s faces.
Anya Hindmarch stores are in Pavilion KL and KLCC.