Shoppers can experience a wide range of Aveda’s botanically-based beauty products.

Good news for those living around Bandar Sunway and Subang Jaya in Petaling Jaya, Selangor.

Aveda, in partnership with Luxe Professional, has opened its fourth Aveda Experience Centre retail store in Sunway Pyramid, Petaling Jaya, giving shoppers a chance to treat themselves to a moment of beauty and wellness.

The centre offers the brand’s complete range of products including hair care, skincare, body care, Pure Fume aroma and lifestyle accessories.

Founded in Minneapolis, United States in 1978, Aveda has carved a name for its extensive range of high performance, botanically-based products for beauty professionals and consumers. Since its inception, the company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom.

The result: performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

In the span of almost four decades, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first privately-owned company to sign the Ceres (Coalition for Environmentally Responsible Economies) Principles in 1989 and the world’s first beauty label to manufacture with 100% wind power. The Estee Lauder Companies, Inc acquired Aveda in 1997. It was brought to Malaysia through Luxe Professional, a subsidiary of Luxasia Malaysia two years ago.

At the newly opened centre, customers can experience and bring home an extensive range of naturally derived botanical-based products, says Luxe Professional general manager Linda Lee.

“It is designed to enable guests to self-select products or receive a customised consultation and product demonstration from a team ofadvisers. Tryout Aveda’s complimentary five-minute Rituals of Renewal comprising hand and neck massage, hair makeover and finishing touches or an aroma experience,” said Lee during the official launch of the centre yesterday.

You can also check out Restyle+ Aveda exclusive salon which offers pampering treats from signature hair colour services and botanical hair to scalp therapy services using plant based products. Restyle+ is the extension of the A Cut Above Group.