Tony Bennett, Lady Gaga and H&M make for strange bedfellows. But it’s a pairing that’s making headlines.
The two superstars will appear in the retail powerhouse’s Holiday campaign this year. The commercial sees Bennett and Gaga performing a track from their album Cheek To Cheek, which is a collaboration from these two generation-spanning artists in celebration of jazz music.
The campaign will make its global debut end of November.
Gaga, currently on her artRAVE: ARTPOP Ball Tour, is one of her generation’s brightest stars, bridging the worlds of music and fashion in everything she does. Last November, she officially opened H&M’s Times Square flagship store in New York, with fans queuing for the chance to meet and shop with their idol.
Bennett, in his seventh decade as a world-class performer, is a 17-time Grammy winner, a Kennedy Center Honoree and NEA Jazz Master.