Popstar captures ‘creative, experimental, fearless’ essence of fashion house.

LADY Gaga has taken on a striking resemblance to her friend Donatella Versace in the fashion house’s latest campaign.

“Versace is proud to confirm that Lady Gaga is the face of its Spring/Summer 2014 campaign,” announced the brand on their Facebook page. As widely rumoured, the popstar was shot by famed fashion photographers Mert Alas & Marcus Piggott.

The 27-year-old appears in the images draped across a couch, with long “Versace platinum blonde” hair (while the brand can’t claim ownership over the hair colour, Gaga’s “do” is certainly rather reminiscent of Donatella’s super-straight super-blonde tresses).

In the main campaign shot the singer wears a lilac-coloured bandage dress with the brand’s famous Medusa head emblem appearing on chunky silver accessories: “the campaign shows how Lady Gaga completely captures the Versace essence: creative, experimental, fearless,” trumpeted the Italian label. 

To add to the all-out Versace onslaught, Gaga made an appearance at the American Music Awards on Nov 24 in a series of custom Versace looks, performing in an Atelier Versace Swarovski crystal structured jacket and crystal pleated skirt, which she removed to reveal a matching crystal bodysuit. – AFP Relaxnews