The Seamaster has been James Bond’s watch since 1995’s GoldenEye. With its naval history and classic style, the watch is said to perfectly reflect the master spy’s character.

Now, in celebration of the upcoming film Spectre, fans and watch collectors will be able to buy the new model worn by Bond. The Omega Seamaster 300 Spectre will go on sale as a limited edition release.


Daniel Craig, who will be reprising his role for the upcoming Bond film, was given exclusive access to Omega’s assembly line in Switzerland.

This marks a total first for the partnership. Up until now, only commemorative editions have been used to celebrate Omega’s link with the hugely popular 007 franchise.

Daniel Craig was even seen paying a special visit for the inauguration of the Omega factory in Villeret, Switzerland. The actor, who reprises his role for the 24th Bond adventure, was given exclusive access to the factory’s assembly line.

According to a press release, Craig is an avid collector himself – and as such, he was fascinated by the engineering and expertise on show. He said: “I think what was so impressive was the fact that these watches are made from the ground up.

“You start with nothing, and then there’s suddenly a working watch. That’s the beauty of it. To see the engineering that goes into it and the legacy that goes into it, that’s what fascinated me.”

The Omega Seamaster 300 Spectre features a bi-directional, rotating diving bezel, made from black, polished ceramic, combined with a LiquidMetal 12- hour scale that allows time to be kept with any country in the world.

Other unique features include the “lollipop” central second hands, as well as the five-stripe black and grey Nato strap. On the bracelet’s strap holder, the 007 gun logo has been engraved.

Each watch has its own unique serial number engraved on the back along with the Spectre film logo, celebrating the latest on-screen adventure. Inside, the watch is driven by the Omega Master Co-Axial calibre 8400.

The Omega Seamaster 300 Spectre will be limited to just 7,007 pieces. Available in selected timepiece boutiques from September onwards.