Betty Boop is getting into the beauty business, in partnership with the subscription service Ipsy.
The Fleischer Studios animated cartoon character has landed her own limited-edition makeup line, which will be sent out to beauty buffs as part of Ipsy’s upcoming October “Glam Bags” subscription box.
The 13-piece Betty Boop X Ipsy Collection spans lipstick, lip gloss, eyeshadow, eyeliner, mascara and nail polish, with a focus on glamorous colours and finishes.
“Betty Boop is one of those iconic female figures that spans multiple generations,” said Jenna Habayeb, Ipsy’s chief brand officer, in a statement. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”
Non-subscribers will also be able to get their hands on the collection, which will go on sale on ipsy.com from October.
The launch is a major career milestone for Betty, who was first introduced to the world in 1930, having been created by Max Fleischer for his “Talkartoons” series. She has since starred in more than 100 cartoons and multiple hit movies, television specials and commercials.
She is the latest in a string of beloved animated stars to be honoured with a beauty line: in July the vegan and cruelty-free label HipDot Studios unveiled a SpongeBob SquarePants makeup collection, while the Korean beauty brand innisfree launched a Snoopy collection last year. — AFP Relaxnews