For Autumn/Winter 2019, Gucci is looking East. The fashion house has picked Chinese actress Ni Ni and South Korean K-pop star Kai (from boy band Exo) as the global faces for its eyewear campaign.
The duo was photographed by cult filmmaker and photographer Harmony Korine, who also created the Pre-Fall 2019 portfolio of pictures for Gucci in Pompeii and Herculaneum.
“House creative director Alessandro Michele expresses his belief in the power of the individual. The simple drama of the human face has a mesmeric ability to evoke all manner of imaginative responses,” reads the press statement by Gucci.
“Here, simple portraits suggest many narratives, though one is surely that of encouraging the viewer to express themselves and their beliefs, values and individuality unapologetically.”
Ni Ni wears two round styles. They have an oversize metal frame featuring fork-shaped temples for a 1970s look. The sunglasses is enriched by a coloured, enamel stripe motif inspired by designs in Gucci’s eyewear archive.
Her round, metal optical glasses feature a smooth enamel stripe on the oversize front and on the fork-shaped temples, which are also decorated with an “interlocking G” detail on the hinges, and functional acetate end tips.
This is the sixth time that Ni Ni is reprising her role as brand ambassador taking part in the eyewear advertising campaign. Kai however, is a fresh welcome as global male ambassador for Gucci eyewear.
He wears two masculine club master models. The first is a pair of sunglasses that interprets the “Gucci web” motif with an unconventional mix of colours and materials – tortoiseshell, horn and mother-of-pearl, interlined with gold metal sections.
The contemporary design is given extra refinement with vintage-inspired metal tips. As is the optical club master style Kai wears, embellished with a similar web stripe of the fashion house.