H&M has focused on using recycled polyester for its Autumn 2019 Conscious Collection.
The Swedish fashion brand has announced the launch of the latest edition of its environmentally-focused ‘Conscious Collection’ line, which sees the material – most often made from used PET bottles – used to create dresses, shirts, knitwear, outerwear and tailored pieces.
This season’s offering also features soft jersey separates crafted from organic cotton or a blend made using Tencel lyocell fibers.
“We want to use our size to lead the change towards circular and renewable fashion,” said Pascal Brun, global sustainability manager at H&M.
“The H&M Autumn 2019 Conscious Collection is an amazing example of how far we have come with technology and innovations replacing conventional materials with recycled alternatives.”
The collection plays on an autumnal colour palette of light neutrals and black, featuring pops of orange-red throughout, and motifs such as soft checks and animal prints.
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Effortlessly chic AND made with at least 50% recycled materials? These outfits check all our boxes. #HMConscious Double-breasted jacket: 0779862001 Jumper with a high collar:0779863001 Straight suit trousers: 0809230001 Trainers 0788689001 Oversized wool-blend coat: 0772815001 Knitted polo-neck jumper:0754323003 Knee-high boots: 0783624001 Polyester-blend jacket: 0779890001 Knitted hooded jumper: 0779889001 Coated leggings: 0796232001 Knee-high boots: 0783624001
There are fashion-forward dresses but also cosy, oversized hoodies, and plenty of boxy outerwear options such as double-breasted jackets and oversized wool blend coats.
The H&M Conscious series champions responsible and ethical fashion, and is made exclusively from sustainable materials.
The brand has launched multiple high-profile, eco-conscious initiatives over the last few years, such as its textile recycling scheme, which encourages shoppers to donate old clothing of any brand in return for an in-store discount, and its Close The Loop collections created using recycled cotton.
The group has publicly set an “ultimate goal” of using more sustainable or recycled materials across its entire range by the year 2030. – AFP Relaxnews