In its latest campaign, Tumi is focusing on the true joy of going on holiday – worry-free travelling. The travel brand’s offerings for the season are beautiful, but built to last.
The 19 Degree Aluminum luggage bags for example, stand out in striking gold. They feature a reinforced frame-case design, snap closures and die-cast corner caps for protection against hard wear.
Constructed from a special, multi-layer polycarbonate alloy formulation, the colorful V4 is supremely durable, yet remarkably lightweight and expandable to serve the needs of those who simply cannot travel light.
Latitude, said to be Tumi’s lightest hard-case luggage range, now offers a continental carry-on model. It is comes in a selection of cool colours: black, silver, navy, blush and purple.
For those who prefer soft luggage bags, there is Merge. This range now sports groovy prints like camo, as well as a brand new, season exclusive paintbrush stroke fabric pattern.
Tumi’s lifestyle range also offers backpacks, hip bags, totes and more. The different designs make for the perfect companions on your everyday explorations while on vacation.
Hollywood actor Chris Pratt kicked off Tumi’s regional campaign in April. For Autumn 2019, he returns as the star of Tumi’s Asia Pacific and Middle East marketing visuals.
“It’s an incredible place and it makes me want to travel around Asia to experience more of the region, Pratt said of his experience in Hong Kong, where the shoot took place.
“When traveling, it is important to have something that roots me and makes me feel at home. I live out of my Tumi – it allows me to effortlessly move through my journey, and makes me feel at home wherever I go.”