The house of Kenzo has named its new creative director. The luxury fashion brand, which is owned by the conglomerate LVMH, will now be helmed by the Portuguese-born designer Felipe Oliveira Baptista.

“Felipe’s style is very compatible with our DNA,” Sylvie Colin, chief executive officer of Kenzo, told WWD.

“It’s about a certain daily sophistication, silhouettes that are both chic and sporty, which is pretty much the essence of Kenzo. Felipe’s creative talent is innovative, but at the same time his clothes are deeply rooted in real life.”

“Kenzo’s constant celebration of nature and cultural diversity has always been and remains at the heart of the brand,” Baptista told the publication.

“These two subjects have never felt more relevant and compelling than they do today and will be instrumental to the future of Kenzo.”

The creative – who was previously the creative director of Lacoste, and also established his own eponymous brand alongside his partner Severine Oliveira Baptista in 2003 – has won multiple heavyweight fashion prizes over the course of his career, including the Grand Prix of the Hyeres International Festival and the ANDAM / LVMH Fashion Award. He will unveil his first Kenzo collections in Paris next February.

The move follows the departure of Humberto Leon and Carol Lim, who announced their departure from Kenzo last month, after eight years as the label’s creative directors.

The duo presented their final collection for the brand at Paris Men’s Fashion Week on June 23 and are said to be leaving Kenzo to focus on Opening Ceremony, the fashion label they founded in 2002. – AFP Relaxnews