Habib, the jewellery brand synonymous to jewellery aficionados and diamond collectors across Malaysia is presenting its annual Rantaian Kasih collection inspired by traditional Malaysian batik motifs.
The inspiration behind this year’s collection is said to have stemmed from the similarities derived from the 60-year-old brand’s history and the artistry behind batik making.
“Similar to batik making, at Habib, creativity, craftmanship, quality and knowledge were passed down for generations to come,” reads a press statement by the brand, regarding its latest designs.
“We want to highlight that both batik and jewellery have similar design aesthetics, from the earthy colour tones to the floral designs featured in rings, bracelets, necklaces and earrings encrusted in diamonds and multi-coloured gemstones.”
As a Malaysian brand that is deeply rooted from the cultural and artistic heritage of the country, Habib is introducing exquisite interpretations of designs inspired by the delicate artistry behind the batik art for the collection.
For this year’s Rantaian Kasih campaign, the brand features celebrity Rozita Che Wan and her daughter Aaisyah Dhia Rana, as the pair truly embodies the theme of tradition and culture to cultivate love among family members.
They even made a special appearance alongside stars such as Mawi, Ifa Raziah, Ruhainies, Nabil Mahir and Zain Saiddin for a “meet and greet” during the campaign’s event.