Gucci showed its Cruise 2020 collection in the historical setting of the Capitoline Museums in Rome, founded in the 15th century.
This spectacular setting showcases the history of Ancient Rome and is home to a multitude of statues, which stood among the guests present to take in the show.
Guests took their seats in a room plunged into darkness, discovering collection silhouettes thanks to torches left on their seats.
Alessandro Michele made plenty of references to 1970s Italy in this latest Resort offering, celebrating freedom, self-expression and diversity.
These notions were channeled via details such as a sequinned uterus embroidered on a long-sleeved pleated gown. The collection also referenced Ancient Rome, nodding to the show’s setting, with draped gowns evoking the togas of yore.
Alessandro Michele also created several pieces featuring messages, slogans and significant dates. A jacket, for example, featured the feminist slogan, “My Body My Choice”, while another look featured the date, “22.05.1978”, evoking Italy’s law number 194 legalizing abortion under certain conditions. – AFP Relaxnews
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A uterus is embroidered on a pleated long sleeve gown designed by @alessandro_michele, moments before the #GucciCruise20 fashion show at @museiincomuneroma in Rome. This piece reflects the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019, which can be found in @chimeforchange’s link in bio. #AlessandroMichele #MuseiCapitolini