Nothing signals a celebration like vivid colours. Parkson’s campaign for Raya this year offers a look at bright and beautiful festive wear that will surely put a smile on faces.
The visuals were photographed at Astaka Morocco in Putrajaya. This landmark structure represents all the amazing architectural aspects of its namesake country, designed and built by Moroccans themselves.
Curated looks for the Raya campaign are of a mix between the traditional and contemporary. A sharp-looking baju Melayu for example, or even chic kaftans that are flowy and comfortable.
For the stylish gentlemen, take your pick of fashionable separates from labels such as Fossil, Monsieur Nicole, Bonia, Polo, Valentino Ridy, Orlando and Emmer Zecna.
Ladies are instead spoiled for choice with ready-to-wear from Carven Ong, Bill Keith, South China Sea, Voir Jeans and Dolly. Complete the looks with accessories from Sallumer, So Seoul, Denni or Dynasty.
Prefer to show off your love for local labels? There are also homegrown names like Rav Design, GMV, Bokitta, Shuz Ann, Sugar & Co, Mave and Kor, which can be found exclusively in Parkson.