On-screen characters are the hottest new beauty influencers, if the recent spate of buzzworthy film and television-inspired makeup collaborations is anything to go by. As it is, both Sephora and Colourpop has recently released their own extra-special themed makeup. But there’s more. Here are three other beauty collections you won’t want to miss. – AFP Relaxnews

Urban Decay

After weeks of teasing, cruelty-free cosmetics brand Urban Decay recently lifted the lid on its upcoming limited-edition Game Of Thrones collection, which now has a confirmed global launch date of April 14. The HBO series, which will unveil its eighth and final season this month, is being immortalized as a six-piece makeup collection inspired by the brand’s “favorite places in Westeros and the strong women of the Seven Kingdoms.” The line-up features a 3D pop-up eyeshadow palette divided into four sections to represent each house in the story, boasting 20 different shades, including shimmery and holographic finishes. There is also a “Mother of Dragons” highlighter palette, four lipsticks, three eye pencils, a lip and cheek tint and a pair of eye shadow brushes, all designed to fit into the show’s theme.

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You're in the great game now. The moment you've been waiting for is FINALLY here—your first look at the ENTIRE Urban Decay | Game of Thrones collection! From the shores of Dragonstone to the frozen lands beyond the Wall, this collection was inspired by our favorite places in Westeros and the strong women of the Seven Kingdoms. This is a LIMITED EDITION collection, available GLOBALLY starting April 14th. @gameofthrones #FORTHETHRONE #URBANDECAY #MAKEUP #BEAUTY #GOT #GAMEOFTHRONES

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Ulta is celebrating the upcoming Avengers: Endgame film (which hits screens on April 24) with a brand-new makeup series dubbed “Ulta Beauty Collection X Marvel’s Avengers”. The retail giant is channeling a superhero vibe with a colourful collection spanning products for eyes, lips and face, including a 15-pan eyeshadow palette that includes shade names such as “Save the World”, “Legend” and “Built for Battle”, as well as a four-hued highlighter palette, four lip glosses and four liquid lip colors. A trio of makeup cases emblazoned with famous faces and symbols from the film franchise completes the lineup.

MAC Cosmetics

MAC Cosmetics is taking beauty fans on a magic carpet ride with its highly-anticipated Aladdin-themed makeup collection, thought to be slated for release around the time of the unveiling of Disney’s new live-action version of the classic story on May 24. The “Disney Aladdin Collection by MAC” highlights the self-determination and confidence of Princess Jasmine in the upcoming live-action adaptation, according to the brand. Fans can expect a powder blush compact, a hot pink bullet lipstick and an eyeshadow palette.