March 21 marks National Fragrance Day, and what better way to celebrate than with a new perfume? Here is a list rounding up some of the hottest new launches. – AFP Relaxnews

Viktor & Rolf

National Fragrance Day

Luxury fashion house Viktor & Rolf recently updated its signature Flowerbomb fragrance line, which first launched back in 2005, with a new version of the scent. Flowerbomb Midnight is an intense and sensual take on the original scent, centering around a rare flower called night-blooming jasmine and featuring notes of blackcurrant, pomegranate, bergamot, pink pepper, vanilla and white musk. Actress Anya Taylor-Joy is the face of the perfume’s new campaign.


National Fragrance Day

Avon has expanded its fragrance range with the help of Hollywood star Eva Mendes. The beauty giant recently launched Eve Truth Eau De Parfum – an addition to the Eve perfume family fronted by Mendes, featuring notes of delicate flowers, energetic fruits and sensual minerals such as living magnetite.


National Fragrance Day

Gucci’s creative director Alessandro Michele kicked off 2019 with a new “haute perfumery” collection dubbed The Alchemist’s Garden. The range includes A Song For The Rose, an eau de parfum comprising notes of Bulgarian rose, musks and woods.

Salvatore Ferragamo

Salvatore Ferragamo’s new Amo Ferragamo Flowerful fragrance is an explosion of floral notes, ranging from yuzu flower to pink peony, plum blossom, jasmine and vanilla orchid. It is described by the brand as “a pure expression of the joy of living, contagious optimism and sparkling energy”.


Montblanc’s adventurous new men’s fragrance, Montblanc Explorer, has been designed to appeal to globetrotters and thrill-seekers. The scent, the creation of the renowned perfumers Jordi Fernandez, Antoine Maisondieu and Olivier Pescheux, opens with a fresh note of Italian bergamot, bolstered by a heart of vetiver sourced from Haiti and a base of patchouli from the Indonesian island of Sulawesi.