It has been widely known that our emotional responses are triggered by our sense of smell. So what if a fragrance brand can capture happy memories?

Demeter Fragrance Library is aimed at capturing the emotive scent and the essence of happy memories in a bottle. It offers six classic scents such as White Musk, Icelandic Aurora, Baby Powder, Sweet Baby, Crystal Rose and other unique scents that are exclusively available in selected Watsons stores.

But what’s more interesting is that the brand has also produced four special edition fragrances known as The City Version. Inspired by Malaysia’s cultural diversity, these limited edition scents are made and named according to world-mapping locations – Penang, Melaka, Ipoh and Kuala Lumpur.

Emotive Experience

Handcrafted in the USA since 1996 by perfumer Christopher Brosius, Demeter Fragrance Library offers over 300 different fragrances inspired by everyday objects and experiences.

Why so many different scents? Because our sense of smell triggers our strongest emotional response, choosing and wearing a Demeter fragrance is a personal expression of that emotional response.

“The fragrance business has changed over time; consumers are looking for varieties but at the same time, more customised in its scent. Upon buying a perfume, consumers are most likely to consider fragrances with deeply inspiring values and strong appeal to their scent personality. In short, it is the quality and feel-good traits that a bottle of perfume must have for its wearers,” Caryn Loh, managing director of Watsons Malaysia explains.

Demeter Fragrance Library

Demeter Fragrance Library finds inspiration in everyday objects and moments.

“With Demeter Fragrance Library available exclusively in Watsons, our customers can hand-pick their most intimate scent of fragrances. Other product offerings from the brand include scented hand creams, lips balms and more perfumes designed in different forms and features,” Loh adds.

“The foundation of Demeter Fragrance Library begins from memory. Our brain captures every little happiness in our daily lives when we experience new things and discover new feelings every day. With Watsons, we hope Demeter can expand its influence of fragrance and bring back happy memories when customers use our perfumes,” says James Lee, CEO of Demeter Asia Pacific.