French fashion house Lanvin has named Bruno Sialelli as its new creative director.  The man, who has worked for Loewe, Balenciaga and Acne Studios, is the fourth so far to take on the position (and its challenges) in four years.

While Sialelli is little known in the fashion world, he is now forced to bear the responsibility of steering Lanvin into steady waters – or as the brand puts it, “a pivotal new direction”.

“We’re thrilled to welcome Bruno as the new creative director of Lanvin,” says Jean-Philippe Hecquet, Lanvin’s chief executive officer. “His singular and very personal vision, his audacity, his culture, his energy and ability to build a strong creative team definitely convinced us.”

Lanvin’s future was plunged into uncertainty when star designer Alber Elbaz left in 2015, after serving a 14-year run. It was reported that the company suffered a loss of €18.3mil (RM86mil) the year after. Elbaz was eventually replaced by Bouchra Jarrar, who quit after just 16 months.