The beauty business is booming, and some of the biggest fashion labels in the industry hopped on the bandwagon this year, with the launch of in-house cosmetics lines. We take stock of five of the biggest brands that explored beauty in 2018. – AFP Relaxnews
Spanish fashion stalwart Zara stepped into the beauty arena this month with the launch of a 20-piece lipstick collection in the UK. The series included 12 lipsticks and eight liquid lipsticks, with shades ranging from plums and pinks to deep reds and offering a velvety, matte finish.
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New | Zara lipsticks. Discover our selection of debut products: 12 velvety, highly pigmented and very comfortable matte lipsticks; 8 unstoppable, one stroke application, full matte liquid lipsticks; a set of the selection of three ULTIMATTE lipstick shades and our very special limited edition lip kit from the behind the scenes at the AW’18 ZARA WOMAN shooting
British fashion chain Topshop brought back its Topshop Beauty brand this fall, to the delight of fans. The new-and-improved line hit the shelves in November, offering eyeshadows, lip products, eyeliners, primers, blushes, bronzers, brushes and much more.
Urban Outfitters made a play for the beauty market back in September, when it unveiled Ohii, an in-house series spanning skincare, bodycare and color cosmetics products. The Instagrammable line is packaged simply in minimalist white containers with dashes of baby blue, yellow and pink.
Italian label GCDS (an acronym for “God Can’t Destroy Streetwear”) made waves with a four-piece lipstick collection that came out in November. The four bullet lip products include two bold lipsticks in matte red and sparkling pink, a clear lip balm and a pH-reactive green color that transforms into a natural cherry tone when applied complete the lineup.
US label Charlotte Russe made its move on the beauty sector back in April, with the launch of a 19-piece colour cosmetics line for eyes, lips and face. Colourful mascara, pastel nail polishes and sunset-hued palettes made this one thoroughly irresistible collection.