Fashion trends come and go, and so do the designers that engender them. 2018 was a game of musical chairs for some prominent fashion houses, as a few designers made the unexpected switch from one label to another.
Hedi Slimane’s appointment as Celine’s new artistic, creative and image director in January was a controversial one. For one, his creative vision was believed to be as “un-Celine” as it could ever be. Slimane also has a penchant for tearing down fashion houses and rebuilding them from the ground up.
The designs in his debut Celine collection sparked a furore and fans decried his use of ultra-short skirts as a form of sexualising women.
A Fresh Perspective
Burberry courted Riccardo Tisci with just one aim – to inject a much-needed fresh perspective into its heritage designs. After moving over from Givenchy, his first collection for Burberry was a successful compromise, combining personal aesthetic with the fashion house’s traditional silhouettes.
At Dior, Kim Jones brought his signature streetwear style into the label when he was appointed as head of menswear in March. Virgil Abloh, who first came to prominence as rapper Kanye West’s creative director, is now at Louis Vuitton menswear and he aims to “modernise fashion”.
Fresh New Faces
Beauty moved towards inclusivity when American beauty brand CoverGirl named model Amy Deanna as its first model with a vitiligo skin condition.
With the brand’s tagline “Why try to blend in when you can choose how to stand out?”, Deanna has unreservedly chosen to let her dual tones stand out rather than covering and blending them into a uniform shade.
On this side of the globe, Sulwhasoo picked popular South Korean actress Song Hye-kyo as its first ambassador. The timeless beauty and elegance of Song, and the darling of the Asian audience, is expected to add a new dimension to the brand.
Just when you can’t think of any more flavours to be used in cosmetics, Malaysian beauty brand Elianto created a unique durian-flavoured makeup collection!
This Malaysian feat is a first in the world, and durian lovers or anyone curious enough to try got their hands on the durian flavour infused makeup which ranges from lip care and eyeshadow to eau de parfum!
Brand With A Heart
Beauty brand Lush arrived in Malaysia for the first time ever by setting up shop at Pavilion Kuala Lumput in October. Lush, known for its colourful bathbomb products, is an ethical British brand that aims to give customers freshly handmade products while giving back to the community at the same time.
From Fashion To Fragrance
Swedish fashion retailer H&M rolled out its first collection of fragrances in July, offering a wide variety of scents and products created in collaboration with one of the world’s leading perfume houses, Givaudan.
The collection is a complement to the existing H&M Beauty assortment. Its new fragrance collection consists of 25 different scents divided into three distinct groups, and sold in all 47 markets that carry the H&M Beauty line.