Premier luxury skincare and makeup brand Cle De Peau Beaute recently celebrated the opening of its first boutique in Malaysia, at the prestigious Pavilion KL shopping centre.
Gracing the event were Shiseido Malaysia managing director Elaine Too, Shiseido Malaysia chairman Nicholas Tan, Cle de Peau Beaute Global director of business operation group Hiroyuki Maeda and Pavilion Kuala Lumpur chief executive officer Datuk Joyce Yap.
“The retail landscape has changed tremendously in the past 15 years. This change is not specific to just Malaysia but on a global level. As a brand, we need to continuously innovate and transform to make ourselves relevant to our customers.
Innovation and transformation are not just confined to the R&D of the products but equally important is how we as a brand mindfully choose to connect to customers.
This is what Cle De Peau Beaute boutique is all about,” said Maeda.
The boutique is an elegant space that features a makeup gallery which tells the story of Pave-Diamond particles, ever refined to glow on the skin for a perfectly sikly and radiant surface, while the skincare gallery showcases the exquisite and iconic La Creme.
The consultation tables are round-shaped, bringing customers and personal beauty specialists closer to enable a softer, gentler experience.
The VIP consultation space at the back of the boutique is born from the ultimate Japanese customer experience where there is a cabin space for signature facial treatments, which incorporate unique massage techniques in the hands of experienced aestheticians.