W7, a London-based cosmetics brand targetting the young and the fashion-forward. recently launched in Malaysia.

Asia Healthcare, distributor of health and skincare products, introduced it. An extremely creative makeup brand, the brand offers an extensive range of cosmetic products.

Themed around “Who Will You Be Today”, W7 aspires to encourage young and vibrant women to be bold and confident in creating looks that matches their unique style.

“W7 opens up the opportunity for consumers to express and transform themselves with its huge selection of makeup products offered at an affordable price,” said Edgar Liong, executive director of Asia Healthcare at the launch in Petaling Jaya recently.

Coined after a postcode – W7 in West London, the UK-based cosmetic brand uses only the finest ingredients in the formulations and innovations of all its products to help users create and achieve their desired look while staying trendy.

To date, it has over 100 makeup products in the local market that include makeup primer, foundation, concealer, face powder, blusher, contour makeup, eyeshadows, eyeliner, mascara, eyebrows, lip liner and lipstick; all of which are priced from RM20 onwards.

Available exclusively at selected Guardian pharmacies nationwide, it also features eye-catching packaging designs alongside diverse product names that mirror the overall brand personality.

“The W7 product packaging and names are creatively crafted not only to excite customers, we hope that the individuality of each product is able to reflect and create buzz around the brand,” said Shereen Chiew, Asia Healthcare Marketing manager.

Products include the Colour Me Buff Eye Shadow Palette (with 12 shades), Delicious Eye Colour Palette (with 14 shades), Mega Matte Lips Lipstick and its current best sellers including the Genius Feather Light Foundation, Blazin’ Eye Shadow Palette (with 12 shades) and Duo Blusher.

All W7 cosmetic products, which are against animal testing, are also free from heavy metals such TBTO (preservative) and other harmful ingredients. Raw materials used in the formulation of all the products also comply with the strictest worldwide regulations (USA, Canada, EU, Japan & Asia).

W7

Lip products by W7.