The upcoming Malaysia Fashion Week (MFW) 2018 will be focusing on art, apart from just style. A showcase titled “61 years of Malaysia” is set to be a highlight of the event.
There will also be an exclusive art exhibition by emerging artist, YAM Tunku Kamariah Aminah Maimunah Iskandariah Almarhum Baginda Al-Mutawakkil Alallah Sultan Iskandar Al-Haj Puteri Johor.
The highlight will be a live painting of a huge 8 x 12ft canvas by 16 street artists. This gives the street artists an opportunity to express their own interpretation of the movement of Malaysia over the past six decades.
Running from Nov 19 to 25 at Publika, Kuala Lumpur, MFW 2018 however aims to continue promoting innovative fashion with international business matching and trade talks. Over 100 retail booths will be present.
According to Datuk Nancy Yeoh-Reissiger, the chairman of MFW, organising a fashion week for “entertainment” is now a thing of the past. She is looking to change the old mindset.
“We need real business – trade. Trade is the key word whether for domestic and international consumption. MFW has such made in-roads into both the US and China.”
She adds: “MFW will have its first showcase in Miami in July 2019 in conjunction with the Miami Fashion Week and will showcase all the things Malaysia is known for besides the sun – cruisewear, modestyle and menswear.”
“While Datuk Nancy is concentrating on marketing Malaysia to the world, I am tasked with preparing the Malaysian designers for the domestic market,” says the co-chair of MFW, fashion designer Bon Zainal.
MFW 2018 is organised by Stylo International, supported by the Ministry of Consumer Trade And Consumer Affairs, Malaysia External Trade Development Corporation, Tourism Malaysia, Invest Selangor and the Kuala Lumpur City Hall.