Shiseido celebrated the launch of its exciting new lineup of makeup with a swanky soiree which included familiar faces in the Malaysian social scene, as well as media and makeup enthusiasts.
The centre court of Pavilion Kuala Lumpur was a sea of gorgeous colours, with exciting rooms each themed according to the four textures that make up the collection: powder, dew, gel and inks.
The Shiseido makeup collection is made up of 18 products and 122 shades reimagined into the four textures. Dews are an entirely new category that recreate light and transforms the way skin looks through Aura Dew Face, Lip and Eye; while Gels are high-impact, durable finishes with a featherweight feel – the range includes 28 VisionAiry Gel lipsticks and 10 ColorGel lip balms.
Powders include 24 ModernMatte Powder Lipsticks, eight Essentialist Eye Palettes, eight Minimalist WhippedPowder Blushes and eight InnerGlow CheekPowders. Inks contains 12 LacquerInk LipShines, 10 Kajal InkArtist Shadow, Liner, Brow, five MicroLiner Inks, four Brow InkTrios, one ArchLiner Ink and one ImperialLash MascaraInk Waterproof.
At the event, guests got to try on the wide variety of makeup on display and were treated to a makeup demo by internationally renowned Korean makeup artist and YouTube sensation, Pony.