For many years, if you had darker skin, you wouldn’t have had the luxury of finding a foundation shade to match your skin tone.
What was sold by high-end brands or mass market brands were liquid foundations that were limited to either six to eight shades, and the darkest shade was still very light in tone.
Even those that came in powder form came in a variety of light colours. The darkest shade beauty brands offered were also still too fair and the result was a pasty complexion.
With the changing times and the movement for inclusivity which has been unfolding in the fashion and beauty world, there are now more models of various sizes and skin tones appearing on runways and in advertising campaigns.
This led to the beauty industry seemingly having an epiphany that darker skin toned women were always treated differently from fair skinned women. The result was beauty brands coming out with more variety in makeup to suit different skin tones.
Rihanna was the first, with the launch of her Fenty Beauty foundation – the Pro Filt’r Soft Matte Longwear Foundation, that comes in a mind-boggling 40 shades.
Suddenly, anyone who had a tan or darker skin tone could get to a Sephora – where Fenty Beauty is exclusively sold – to shop for the perfect foundation to suit their skin tone.
After that, several brands began churning out a range of shades for darker skin tones and for those in-between tones.
There were also brands that came up or rather, marketed foundations that would suit any skin tone or basically a sheer foundation that simply covered imperfections.
One of them was Danish beauty brand Gosh Copenhagen Cosmetics – sold exclusively in Sasa – which launched a technologically advanced and affordable primer, the Primer Plus Skin Adaptor Chameleon.
This primer comes out white but turns into your skin colour as you apply it, covering imperfections beautifully and making skin seem even-toned and flawless. It’s a primer but also a skincare product that you can just wear on its own like a foundation that suits any skin tone.
Here’s a look at some of the popular brands.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
This is a soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades. The oil-free matte and light-as-air foundation is resistant to sweat and humidity, and won’t clog pores.
Duck Cosmetics All Covered Make-Up Foundation
Created for combination to oily skin, this Malaysian brand offers a foundation that provides medium to full coverage. Its mousse-like formula is light and blends easily, and is designed to complement the warm and neutral skin shade undertones of Asian skin.
Make Up For Ever Ultra HD Invisible Cover Foundation
Created for the very latest high-definition technologies of the film and TV industry, this formula looks invisible on 4K camera and to the naked eye. It feels like a second skin but still provides medium coverage that looks natural.
NYX Can’t Stop Won’t Stop Full Coverage Foundation
Lightweight and waterproof this comfy liquid formula, suitable for all skin types, comes in 45 flattering tones that don’t transfer. Every creamy shade glides on smooth, delivering matte coverage and colour that stays true for up to 24 hours.