To introduce male fashion enthusiasts to their new store in Robinsons KL at the Shoppes at Four Seasons Place Kuala Lumpur, Lord’s 1974 held a soft launch which included an introduction to made-to-measure, bespoke and ready-to-wear looks.
Going with the concept of “sportiva”, which means “sporty” in Italian, it adopts the idea that suits need not always be worn in the traditional sense, but rather, the more formal type of attire can also be styled in a more casual way.
When the occasion calls for one to dress formally, by all means do adhere to the dress code, but if you’re heading out for an evening meetup with friends or work colleagues but still want to look a little dressed up, give the “sportiva” look a try.
Right after three models showcased sporty looks at the event, Lord’s 1974 creative director Kenny Loh briefed guests on the brand’s Made to Measure service.
A cross between bespoke and ready-to-wear, MTM involves customising a garment to your size based on an existing mould, similar to bespoke where a consultant takes the customer’s measurements and choices in cloth and style and does an initial fitting.
“It all depends on your usage of your suit,” said Loh. “If you use suits more for meetings, or formal events and you’ll be able to wear it for all occasions, then we would suggest you get a more classic cut. The major difference between MTM and bespoke is that with bespoke, each garment is cut to fit your body exactly, while with MTM, once you put on a garment the tailor and consultant will tell you which areas need amendments before you have the suit made.”
To achieve a good balance between formal and sporty, it is essential to mix and match colours, materials and shoes.
“We want to be able to introduce the idea that suits need not be too stuffy, and that nowadays they can be unlined, which means there’s no lining inside, but at the same time they still look formal and structured.
“You can look formal even when you pair it with jeans. It brings out a whole different new look as you can pair it with sneakers, not necessarily with leather shoes,” he added.
After the talk, guests, which included the likes of Datuk Jimmy Choo and celebrities Adeline Tsen, Wak Doyok and Hael Husaini, mingled while exploring the pampering services Gentlemen’s Tonic had on offer during the event.