For 2018, Camel Active is celebrating young, confident and modern men. The brand’s latest Denim collection targets the consummate gent who has a strong personality and unique character.
All of the different designs draw from a casually sporty aesthetic. These comprise clothing, shoes, bags and other accessories that feed the style needs of everyday urban explorers.
The brand’s indigo bomber jacket, polo-T and long sleeve shirt for example, add newness to a man’s wardrobe. A heavy washed worker jacket with oversized dual pockets pays tribute to 1950s cool.
Heavy acid washed denim jeans and garment-dyed cargo pants, as well as new indigo joggers reflect fit, flexibility and wearing comfort. The super elastic French Terry jeans is irrefutably cool and authentic.
The men’s footwear segment offers a range of modern sneakers, either made with knitted uppers or a combination of mesh, suede and synthetic materials. There are also sailing inspired designs with leather uppers and traction outsoles.
Bags, ranging from backpacks and duffels to waist bags, have functional details and are made with nylon, canvas and polyester. The overall aesthetic is sleek, yet they remain functional.
Small leather goods, on the other hand, include various colour-block wallets. Water resistant and raw leather materials are among some of the new, attractive additions to the range.
Blue denim comes in very bright to very dark shades and is complemented by black dyes – indigo blue, olive green and chalky whitened, as well as nautical stripes with playful combinations of blue and white.
The Camel Active 2018 Denim collection was recently unveiled at The Star CarSifu Autoshow. During the event, visitors were afforded a “new retail experience” with the use of a mirror that presents 3D virtual dressing, interactive styling guide and social media experience.